Introducing the Indee 500!
The 2021 contest is now over. Congratulations to Ruff Start Rescue for taking home the big prize. We can’t wait to share updates with you all along the way.
We give back. You leap forward.
We’re kicking off 2021 with a feel-good bang! Welcome to the first-ever Indee 500—our annual campaign where we gift next-level marketing to one small business right here in Minnesota. And by next-level, we don’t just mean a new logo or nifty Facebook campaign. We’re talkin’ total, turbo-charged marketing transformation.
Why are we, a startup ourselves, already gearing up to give back? Here’s the easy-peasy answer: We heart our home state so darn much. We’re simply smitten to live, work and water ski (see also: sled, shovel and scarf hotdish) in the great state of Minnesota. This place fuels our fire, as do the many locally owned businesses it perennially blossoms. The annual Indee 500 allows us shine a worthy light on local biz and lend our collective superpowers to one lucky winner. Flying solo we’re strong, but when we band together? Unstoppable.
Who You Are
You’re a small, locally owned business or nonprofit with a big heart—and even bigger goals for 2021. You’re also proudly based in the Bold North (i.e., Minnesota.)
(Check the fine print at the bottom of the page for more deets on how we’ll judge.)
Who We Are
A modern marketing co-op based right here in Minnesota. Our thoughtfully vetted squad is stacked with seasoned pros in all things branding and marketing. Copywriting, design, UX, brand strategy, PR—you name it, we do it. And we do it exceptionally well (with a classic MN blend of confidence and kindness, of course.)
Our army of awesome has a lot of tricks up their sleeves—and they’re ready to roll ’em up and join forces for the good of all marketing (and humankind.)
What the Winner Gets
A (free!) top-notch total marketing transformation, finely tailored to tackle your most urgent needs.
What might that include? Website design, email campaign, SEO research, branding, messaging, to name a few. But it’s all about your biz and what it needs most. Together we’ll craft a custom package to get you firing on all cylinders in 2021.
A hand-selected, highly qualified crew of creative pros.
Your Indee 500 team is custom built to match your unique business and the specific skill sets necessary to get the job done. There’s nothing cookie cutter about it: Each Indee pro is carefully plucked based on their super strengths and specialties.
By the way…
Customization, control and collaboration every step of the way—that’s the Indee spirit, whether you’re the race winner or simply our next client. (Curious? Let’s chat.)
Rally Rundown
Vote + Promote
We’ll be inviting the community to vote on the finalists February 8-14 (voting closes at midnight). So don’t be shy—spread the good word and sweep up those votes!
Watch for the Big Winner
We’ll announce the Indee 500 winner via social media on February 15. So keep an eye on those channels and help us congratulate the worthy victor!
The fine print: While all small businesses/non-profits are invited to enter to win this special gift from our generous Indees, those that score high in the following categories will earn extra bonus points and have a greater likelihood of making it to our top five finalists and the community vote. (1) You have an awesome business plan and vision for the future of your org - our work will help you get there faster and look your best on the way up. (2) You’ve proven you have staying power and you won’t be here today, gone tomorrow. And, if this awareness brought you lots of new customers, you’d be ready to ride that growth wave. (3) Your biz is ripe for brand and marketing transformation - we have many skills and would love to put them all to work for our winner. (4) Your mission is big, bold, and good for all. We love a good change-maker, especially those with giant hearts. (5) Speaking of hearts, we have a special place in ours to lift up businesses owned by women, those with disabilities, BIPOC, LGBTQ+, and anyone who’s been hit especially hard by all this Covid-craziness. Last bit of fine print that’s worth mentioning: That “500” in Indee 500 stands for the up to 500 hours of our collective time we’re donating to our lucky winner’s brand transformation. After our winner is selected, slow-and-steady wins this race. We’ll sit down and thoughtfully craft a multi-phase project plan, bringing in the right Indee experts at the right time. We want to do what’s best for your brand and give every step the time we need to learn, think, create, review, and revise, and ultimately come out of this fun collaboration with work we’re all super proud to share with the world. Good luck, everyone!